Docs/Privacy/Cookies & the tracker

Cookies & the tracker

How Dzati recognises visits — first-party only, no ad cookies.

Dzati recognises returning visitors using a first-party identifier on your own domain only. There are no third-party or advertising cookies, and nothing is shared with other sites.

What's stored

A small first-party value that lets Dzati tell a returning visitor from a brand-new one (so "new vs returning" and per-person engagement work). It's scoped to your domain and never used to follow people around the web.

Why this matters

  • No ad-tech. Because it's first-party and not used for advertising, Dzati avoids the tracking that intrusive cookie banners exist to warn about.
  • It just works. Recognising returning visitors needs no extra configuration.

Identifying people

If you call dzati.identify(), the visitor's activity is tied to the identifier *you* provide (an email or your own user id) — see Identify users. That's always something you opt into in your own code.

Note: Always follow your local laws and your own privacy policy when deciding what to identify and how to disclose analytics to your visitors.