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Dashboard overview

The KPIs, chart and breakdowns that make up your dashboard.

Your site dashboard is built from three layers that work together.

1. KPIs

The headline numbers for the selected period: visitors, pageviews, bounce rate, average session time, and (when you track sales) revenue and conversion rate. Each shows the change versus the previous period.

2. The chart

A trend line for the period — visitors, with new vs returning, plus revenue and conversions when available. Hover any point for the detail behind it.

3. Breakdowns

The panel below the chart breaks traffic down by a dimension you choose:

  • Pages, Entry pages, Exit links
  • Sources / referrers, Channels, Campaigns
  • Countries, Regions, Cities
  • Browser, OS, Device

Every panel respects the current date range and any filters, and most can show the revenue behind each row, not just visits.

Note: Click a row in any breakdown to filter the whole dashboard by it — see Filters & segments.

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