Filters & segments

Slice the dashboard by any dimension, then stack filters.

Filters let you ask precise questions of your data. Add one and the entire dashboard — KPIs, chart and every breakdown — updates to match.

Adding a filter

Click a row in any breakdown (a country, a source, a page) to filter by it instantly, or use the filter control in the toolbar to build one by hand.

Most dimensions support more than a simple match:

is / is not — exact match or exclude.
contains / does not contain — partial match, great for URL paths or campaigns.

Filters combine, so you can answer layered questions: *"signups, from Google, on mobile, in Germany."* Each filter narrows the set further.

Note: Filter by a Goal to scope everything to people who converted — for example, to compare where buyers come from vs everyone else.