Exclude traffic
Keep your own visits, internal tools and bots out of the data.
Keep your numbers honest by excluding traffic you don't want counted — your own visits, your office, staging tools or noisy paths. Manage it all under Site → Settings → Exclusions.
What you can exclude
- IP addresses — traffic from these IPs is never counted. Supports
*wildcards, e.g.192.168.*for a whole office range. - Paths — URL paths to ignore, e.g.
/admin*or/preview. Useful for internal tools and previews. - Hostnames — drop traffic from staging or alternate domains, e.g.
staging.yoursite.com.
How it works
Each exclusion is matched as events arrive, so excluded traffic simply never enters your reports — it isn't "filtered later", it's dropped at the door. Add an entry and click Add; remove one anytime with the ✕ on its chip.
Note: Excluding your own IP is the quickest way to stop your own browsing from inflating your stats. Find your IP by searching "what is my IP".
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